Rudi founded BetterBond in 2000 and has since grown BetterHome Group into one of South Africa's leading homeownership businesses, helping hundreds of thousands of people realise their homeownership dreams. He pioneered mortgage aggregation in South Africa and expanded the Group's offering with businesses spanning insurance, real estate, property technology and home finance. As CEO of BetterHome Group and CEO of HLPartnership in the UK, Rudi leads the Group's strategy and international growth, with a vision to build a world-class mortgage origination and homeownership platform. An entrepreneur at heart, he is passionate about creating opportunities, changing lives and delivering exceptional experiences for clients, partners and people alike.
